The AI enhanced menu that converts traffic into reservations.
The Vision
End the era of
online static menus.
- No more lifeless PDFs
- No more fuzzy JPEGs
- No more linked Google Drives
Used as the link-in-bio menu.
The Problem
85% of diners view the menu before booking, yet restaurants still commonly send them to a static PDF or a folder of JPEGs at peak intent.
That legacy file experience is slow, non‑interactive, hard to navigate and does nothing to inspire potential customers.
The menu link-in-bio is the most underutilized UNMEASUREED digital asset restaurants & bars own. When that experience is slow or clunky it directly causes LOST BOOKINGS
How we solve this problem
We help every restaurant and bar transform their menu link-in-bio into an:
- Easy-to-navigate
- AI-video enhanced experience
- That tracks consumer behaviour
Does our partner's dishes justice, and more importantly drives reservations.
Early Traction
Feel free to explore our vendors links below to see how they use igmenu.ai
Stand Up Plz BBQ
Shiama
Samala Hotpot
Muim Taipei
Creative Pasta
Since launching our pilot with 1 vendor on 06/01/25, we have compounded weekly growth at 13.62%
*Period 06/01/25 – 08/16/25
And have seen reservation click conversion rates of up to 9%
*Shiama 06/20/25 – 07/07/25
How It Works
Upload a dish photo and a short description – our AI returns a structured, menu item in seconds.
Click to upload your dish photo
or drag and dropThe Market
Total Addressable Market (TAM)
There are
22 million restaurants
and
200,000 bars
worldwide, generating a combined
$4.84 trillion
in annual revenue.
CIRE Partners 2021
Gitnux 2023
Restaurants spend
4.4%
and bars
12%
of revenue on marketing, resulting in a total marketing budget of
$274 billion
annually.
Restaurant Growth 2024
Gitnux 2023
Serviceable Addressable Market (SAM)
Content creation (video, photo, and visual assets) accounts for
18%
of restaurant marketing budgets, adding
$49.3 billion
to our SAM.
Fishbowl 2024
Restaurants typically update their menu seasonally, which is
4 times per year
. From experience we know that a conservative figure for the cost of a menu design
is
$500
. Assuming 22.2 million restaurants and bars that adds another
$44.4 billion
to our SAM.
Toast 2023
Serviceable Obtainable Market (SOM)
With
80%
of restaurants actively using Instagram to market themselves, we can capture
$35.5 billion
of the spend on seasonal menu design.
ElectroIQ 2023
Go‑to‑Market Strategy
Current growth strategy and channels
Push the pilot to breaking point
Leverage personal connections and referrals until maintaining the growth rate is no longer sustainable. Use learnings to refine/improve the onboarding process.
Leverage Existing Vendors
Reward existing vendors and staff for using igmenu for their other locations/branches. Look for ways to cross-post with vendors using our AI-generated videos to increase reach.
Look for scalable growth
As awareness grows and vendors recognize the igmenu.ai URL, test viral loops, influencer marketing, and other scalable acquisition methods.
We run multiple growth experiments in parallel; it isn’t a linear sequence. Each channel’s learnings feed the others so we can compound what works faster.
Business Model
Current Phase (Pilot)
Delivering rapid menu uploads with a 48-hour turnaround, ensuring a strong feedback loop and customer delight.
Next Phase
Transition users to AI-powered self-service tools for online menu creation, focusing on ease of use.
Initial Monetization
Start to charge per AI-generated video generation. Tokens from llm agent that helps build vendors page/generates captions/descriptions etc.
Future Plans
Introduce subscription pricing once we’ve set a standard that everyone must meet and demonstrated exceptional value to those that use us.
Put Simply
Forgo near‑term revenue to become the default standard now.
Monetize through pay as you go AI video generation in the medium term.
Introduce subscriptions as the market matures.
Competitors
We see our main competition as with the status quo. As opposed to directly with any competitor.
Google Drive
Simply not a professional solution.
Inline
Default Instagram bio link in Taiwan. Scrollable JPEG menus but focused on reservation systems.
iChef
Digital menus connected to POS, but users face friction. Like entering party size before viewing the menu.
Google Drive
Simply not a professional solution.
Inline
Default Instagram bio link in Taiwan. Scrollable JPEG menus but focused on reservation systems.
iChef
Digital menus connected to POS, but users face friction. Like entering party size before viewing the menu.
There is a risk these or larger companies could copy us if we gain traction. But we believe our laser focus on creating the best, most intuitive menu link experience will always prevail.
The Founding Team
James Eccles
Founder & CEO
- BSc (Hons) Architectural Engineering and Design Management.
- 6 years F&B experience (Beijing).
- Self‑taught full‑stack & AI engineer.
Leo Chen
Co‑Founder & CGO
- MSc Marketing Communications
- 6 years F&B experience (Taiwan).
- Gaining on-the-ground experience in Thailand since 2023 (passive components)
We bring a rare mix of hands‑on F&B operations and in‑house engineering. That lets us ship quickly, validate on the ground with our first users, and iterate without waiting on outside teams. Most groups bring either hospitality expertise or technical depth, we have both.
Forecast
Without any outside help we are confident in maintaining at least a 10% weekly growth rate.
June 1st 2026
Vendors
June 1st 2027
Vendors
June 1st 2028
Vendors
10% weekly compounded growth from 1 vendor across 3 calendar years (Jun 1, 2025 → Jun 1, 2028).
These projections assume organic growth without external capital. If you as a investor/partner can contribute, we believe the uptick can be brought in much closer to the present.
Efficient Capital.
How we will deploy accelerator funds to pull the hockey stick left. And be ready to thrive come the seed round.
Ground Sales
Stand up a local seller network of those in the industry/community and partner referrals. Spin up a simple commission-based incentive engine that rewards recruited vendors.
- Target vendors : 100
- CPA per vendor : $327
- Total allocation (3 months) : $32,700
- Allocation buckets : commissions, outreach, onboarding
- Part-time closers seeded in 2–3 geographies
- Staying on the ground and in person with vendors for this period enables us to get even more valuable feedback and insights to improve the product than other sales channels.
First Hires
Recruit a senior full‑stack staff engineer to accelerate shipping velocity, reorganize and scale the product stack, and reduce founder bottlenecks.
- Senior full‑stack staff : $19,815
- Assistant/junior developer : $3,964
- Total (3 months) : $23,779
- Increase onboarding efficiency for new customers
- Speed up feature iteration on vendor requests with a dedicated engineer
- Improve overall product speed and efficiency by optimizing code and cloud setup
AI Media Infra + Compute
We want to at least make our inhouse video model available on a free tier for vendors to try before paying. For this we need to budget for GPUs/Cloud compute credits.
- Node : (8× RTX PRO 6000 Blackwell) @ $7.476/hr
- Rental subtotal : $16,148.16
- 10% overhead/buffer : $1,614.82
- Total (3 months) : $17,762.98
- Increase training runs on new datasets from every recruited vendor's videos
- Make our proprietary model more efficient and specialized than big‑tech baselines
- Fast pipelines and infra so users can try a few generations before adding credits